• Athena Team

Forza launches into Persimmon Homes

Persimmon Homes are set to further increase margins on worktop installs with the introduction of our exclusive, affordable quartz range, Forza.


We've been working with Persimmon Homes, one of the UK’s leading homebuilders, since 2014. Since then, we're proud to have become their sole supplier, supplying over 6,000 surfaces across 350 sites.


The ongoing partnership ties together both Persimmon Homes’ and our own commitment to offering the highest standards of design and service. We pride ourself on making the upsell easier and helping housebuilders increase their margins, all while maintaining a streamlined supply chain. The recent launch of our unique Forza range into Persimmon Homes will help them continue to do just that.


Streamlining the supply chain with Forza Quartz by Athena


Forza is our exclusive range of quartz surfaces. It has been developed specifically for housebuilders and kitchen retailers by us, with cost savings in mind – and no compromise on quality.


Our philosophy has always been that housebuilders shouldn’t have to pay premium prices for quartz surface worktops in large quantities. We identified a gap in the market for an affordable quartz surface material with the properties of the already established products, so developed our own alternative.


The introduction of our Forza range in September 2021 saw us successfully bypass a step in the supply chain. The range has all the same benefits as the established solid surfaces but with a lower cost, and eliminates the need for purchasing from large surface manufacturers, making the supply chain one step shorter. We have reliable stock levels and clear sight of our own material supply. Housebuilders get the same quality surfaces, templated and installed by our team, but at a smaller price point.




Forza Quartz by Athena


Non-porous

Resistant to stains including coffee, wine, and oil, Forza stands up to everyday spills.


Durable

Made from a combination of quartz and synthetic minerals, Forza is extremely hardwearing.


Scratch resistant

The solid, non-porous structure or Forza worktops makes them very difficult to scratch and scrape.


Select colours

We have hand selected desirable colours and finishes to make the choice easy for consumers.


Completely unique

Forza is completely unique to Athena and our customers, as are the cost savings.


25-year guarantee

Forza worktops come with a 25-year warranty.


Streamline your supply chain

Our own range bypasses the need for purchasing from large surface manufacturers, making your supply chain one step shorter. We have reliable stock levels and clear sight of our own material supply. You get the same quality surfaces, templated and installed by our team, but at a smaller price point.


Increase margins with Forza worktop upgrades

Give your sales team the best chance of selling worktop upgrades with Forza Quartz. Creating a clear pricing structure and offering our select range of the most desirable colours, the decision is made easier. We provide sales support and give your team the information they need to effectively sell the upgrades.


Improve margins with a clear process:

  1. Choice of popular colours

  2. Simple pricing to increase uptake

  3. Fast turnaround within 72 hours

  4. Right first-time guarantee

  5. UK wide installers to your site

  6. 48-hour express service.

Find out more



Adam Miles, Managing Director at Athena Surfaces, had this to say:

“We’re so pleased to bring Forza to market. It’s taken a lot of time in development and we’re proud of the final offering. Having spoken to our customers, we saw there was a need for a high-quality quartz surface material at an affordable price point. We knew the best way to do this was to create our own range.


“Forza gives us the opportunity to supply quartz upgrades in an efficient manner. We manage the stock and supply of the surfaces, and the templating, manufacture and installation. It’s a seamless process with no chance of third-party delays. Using our knowledge of the most sought-after worktops, we handpicked the colours for the range. Our customers can now provide homebuyers with desirable quartz worktop upgrades, while significantly increasing margins at the same time.”


If you're a housebuilder looking to shorten your supply chain and increase margins, get in touch today to find out how we can help. We work with the largest housebuilders in the UK, helping them improve margins on houses sold through kitchen and bathroom surfaces.