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  • Writer's pictureAthena Team

Our work with Persimmon Homes

Updated: Jan 19, 2023

Our business is built on strong partnerships with housing developers, who rely on us to deliver exactly to their deadlines. Our work surface design and installation service is totally streamlined, making it easy for our customers and their customers too.

When developers choose to work with us for subsequent projects, we know the process is working. They realise that we are a partner to rely on, and we’re able to offer competitive prices due to our stock, supply chain and purchasing power.

Sole supplier to Persimmon Homes

Persimmon is one of the UK’s most successful housebuilders. Founded in 1972, Persimmon Homes build over 13,500 new homes a year in more than 350 prime locations nationwide. They are committed to the highest standards of design, construction, and service.

We began supplying one of Persimmon’s regions in 2014 and we’re now proud to be the sole solid surface partner of Persimmon Homes. We have supplied them with over 6,000 surfaces across 350 sites.

The Persimmon Group is made up of a network of 31 regional operating businesses, giving them nationwide coverage. They build homes from North Scotland through to the South West of England.

Our work with Persimmon:

350+ sites across the UK

Over 1,500 surfaces supplied last year

6,244 installations since 2014

Streamlined supply across the country

Based in Worcester, we are ideally placed to efficiently service their developments across England and into Scotland and Wales. Our installers travel around the country, digitally templating and installing worktops within 72 hours of the order being placed.

Our worksurfaces form part of the Finishing Touches programme of customers upgrades. The upgrades are chosen after the home buyer purchases their property and makes the final choices for the décor and fittings of their new home. Our solid worksurface upgrade replaces the laminate kitchen worksurfaces that are fitted as standard.

Making the upsell easier

The surface upgrades offered are available in 8 different colours, all of which are available at the same price point. This makes fast quoting much easier for the sales team, and the decision easier for the home buyer, which is a major advantage.

We find that too many surface colour choices make the decision harder. Having a small selection of the most popular options, with clear pricing, increases the chance of the end customer upgrading. More upgrades mean higher margins for Persimmon on each home.

Our exclusive Forza range

Brand new for 2022, we're delighted to be bringing our exclusive Forza range to Persimmon Homes. Forza is our own range, developed specifically with housebuilders in mind. The range offers housebuilders quality quartz work surfaces at an affordable price, so Persimmon can deliver stunning kitchen surfaces to their customers while increasing their margins.

We’re proud of our working relationships with housebuilders. The process we have created is streamlined and because we have heavily invested in our machinery, processes, and people, it’s scalable. It’s our goal to bring our 72-hour solid surface installations to every new home built in the UK.

Are you a housebuilder looking to streamline your worktop supply chain? Talk to us about how the process works.


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